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Los consumidores pueden realizar compras on line de distintas formas. Las plataformas de ecommerce suelen integrarse con servicios de procesamiento de pagos, y en algunos casos, también ofrecen sus propias soluciones de pago digital. 

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Aunque los emprendedores deben afrontar gastos como el inventario y la creación de un sitio World wide web con su respectivo dominio, a menudo no tienen que preocuparse por costes elevados asociados con una tienda física, como el alquiler, los servicios públicos y otros gastos iniciales significativos. 

Ciertos modelos de ecommerce, como el dropshipping o la impresión bajo demanda, no requieren de un inventario y pueden ser bastante económicos de crear y gestionar.

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